By placing your ad in SubTel Forum, your message will be presented to a targeted audience of submarine telecoms professionals.  You have access to the right demographic, but how do you grab their attention?  Here are a few suggestions to help you get the most out of your ad:

  1. Design is important The look and feel of your ad is what really attracts people’s attention.  By creating a striking design, you can increase the likelihood that readers will actually pay attention to your message.  If you have questions or would like further suggestions about design, we would be happy to assist you.
  2. Too much ad copy is overwhelming The text of your advert should be limited to no more than 33% of the total space of the ad.  If you overwhelm the reader with text, they are far less likely to actually read what you’ve written.  Keep your copy to the bare minimum, and you will find you reach people more effectively.
  3. Ad size matters The bigger the ad, the longer it will capture the reader’s attention.  Think of all the best ads you’ve ever seen in traditional print media–before you can focus on content and design, you first must consider the size of your canvas.
  4. Change your ad frequently By giving readers something new to look at, they will be much more likely to stop and take note of your ad.

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